Public Identity

Public Identity, Branding, Rules and Logo Downloads

The logo is made up of the five colours found in the South African flag and symbolizes five people holding out their hands to be helped or alternatively five people extending their hands to help others. The logo also represents the Southern African philosophy of Ubuntu*
* Ubuntu (/ˈbʊnt/ oo-BUUN-too; Zulu/Xhosa pronunciation: [ùɓúntʼú]) or “uMunthu” (Chichewa) and “Botho” (Setswana) is a southern African ethic or humanist philosophy focusing on people’s allegiances and relations with each other. Some believe that ubuntu is a classical African philosophy or worldview[1] whereas others point out that the idea of ubuntu is a philosophy or worldview developed in written sources during the second half of the 1900s.[2] The word ubuntu has its origins in the Bantu languages of southern Africa.

From Wikipedia:

 Colour break up of the logo:

The words ORGAN DONOR FOUNDATION must be 80% Black

The five figurines in the logo is made up as follow:
Color Pantone CMYK
Red 179c C0-M90-Y90-K0
Green 3415c C100-M0-Y80-K20
Yellow 1235c C0-M25-Y80-K0
Blue Reflex Blue c C100-M80-Y0-K0
Black Black K100

The inversely curved slogan SAVE SEVEN LIVES is Green: Pantone 1235c or CMYK C100-M0-Y80-K20

IMPORTANT: The logo with the title ORGAN DONOR FOUNDATION, the five figurines arranged in a circle and the inversed slogan in green SAVE SEVEN LIVES may not be separated, arranged in a alternative arrangement or distorted in any way. The logo is a unit and must be used as a complete unit at all times.

Logo in monotones.

One person can potentially save seven lives by donating one heart, one liver, one pancreas, two lungs and two kidneys.
The slogan aims to empower an individual to feel enriched by the possibility of potentially saving the lives of seven people.

Sub Slogan
It is the person who decides to be an organ donor’s responsibility to inform his/her family of their wish to be an organ donor. The reason for this is that the next of kin must first give their consent before a medical team will consider making use of the opportunity of donation from a cadaver donor.

Website Address
The website address must accompany all communications concerned with the Organ Donor Foundation.

Toll Free Number
0800 22 66 11
The Toll Free number must accompany all communications concerned with the Organ Donor Foundation